In the mid 90's Mark and fellow Cyber fanatic Mike Rea bashed their heads together and created Bizarre Beats, New Zealands first and only Gothic/Industrial/Dark-End music specialist store.

They stocked an extensive range of imported and locally released Cds, tapes, vinyl and videos. Goth and Industrial T-shirts were also a popular buy. The store changed locations a few times, starting in St.Kevins Arcade, situated in Karangahape Rd , heading down to Auckland citys, O'Connell St sharing a basement with Techno/House importers, Quaff Records, then taking up a back-of-the room position at The Record Exchange and finally nestling down at Virus Clothing , a cool upstairs lair of alternate/Goth/Fetishy clothing. A perfect setting for Bizarre Beats. They stayed there for about 2 and a half years making it a total history of five and a half years in business before deciding to shut the doors for the last time and reinventing itself in cyber-form online as so many of todays retailers do.